What Is a Corporate Video? Types, Uses and Cost
A corporate video is any video a business makes about itself, for customers, staff, investors or recruits. The best ones do not feel corporate at all.
The main types
- Company profile: who you are and why it matters
- Recruitment: what it is like to work there
- Investor or board updates
- Training and onboarding
- Case studies and customer stories
- Event and conference coverage
What drives the cost
The number of interviews and locations, how much b-roll and motion graphics it needs, and how many versions you want for different audiences. Subtitles are worth including in every version, because most people watch at work with the sound off.
Making it watchable
Lead with people, not logos. Keep it as short as the message allows. Decide the one thing a viewer should remember, and cut everything that does not serve it.
Questions
How long should a corporate video be?
As short as the message allows. Profiles often run one to two minutes, with shorter cut-downs for social.
Who makes corporate videos?
Production houses like Billie handle the whole process: script, interviews, shoot, edit and delivery.