What Does a Social Media Content Creator Do?
A social media content creator plans, shoots and edits the photos and videos a brand posts, built for the way each platform is watched.
The job
- Planning content around goals and hooks
- Shooting video and stills
- Editing vertical-first for Reels and TikTok
- Writing captions and on-screen text
- Watching what works and doing more of it
Creator, influencer or agency?
An influencer posts to their own audience. A content creator makes content for yours. An agency usually adds strategy, ads and reporting on top. Billie sits between creator and production house: film-quality content, made for social.
Questions
Do content creators post for you?
Some do. Others hand over finished content for your team to post. Agree it up front.