Website or Facebook Page for Your Business?
A Facebook page is a good start, but it is not a replacement for a website. They do different jobs, and most businesses do best with both.
What a Facebook page is good for
- Posting news and photos
- Messages from people who already follow you
- Reaching locals through shares
What a website does better
- You own it and control how it looks
- Your services are laid out clearly, not buried in posts
- It can be found in Google searches for your service and area
- It works for people who do not use Facebook
Using both
Use the page to stay in touch and the website as home base, linked from your page, your Google profile and your van.
Aurelia
Aurelia builds websites for trades and small businesses, and shows you your new site before anything is final.
Questions
Can I use a Facebook page instead of a website?
You can, but you give up control, and a website is easier for customers to find when they search for your service.
Should my website link to my Facebook page?
Yes, if the page is active. A page with no recent posts can make a business look closed.